Mockshop Software
TURN ON SUBSVisual Retailing's technology helps ETRO to maintain high Visual Merchandising standards in their luxury fashion stores around the world and communicate the joyful brand's values.Learn how they implemented our retail software MockShop and what advantages they since experienced from it.Please turn on English subtitles, because there will appear a change in languages in the video.Visual RetailingWebsite:LinkedIn.Instagram.Twitter:Facebook.ETROWebsite:Instagram:Twitter:Facebook.
In today's challenging retail environment, the pressure is on every brand and retailer to optimise the whole visual merchandising and store executionprocess. With many retail brands changing their floor layout 4 to 12 times per year combined with the seasonal changes, it is increasingly important thatretailer gets it right – everytime. By using Mockshop you can be assured of the perfect shop floor layout.Equally Mockshop’s planograms, which are generated automatically, provide a complete visual guide to every fixture in your virtual store. They show howthey should be merchandised and provide simple to follow instructions to all shop floor staff. It’s quick and easy, enabling you to send out planograms forevery store grade or cluster every week.So if you are a member of the marketing, store operations, B&M or shop floor team, you can be assured that Mockshop will deliver a range of benefitsthat you never dreamed possible!
'The boost in productivity since we started using Sampleroom has been remarkable.It used to take weeks to produce collection books semi-manually, and there was always the risk of errors creeping in to the process. Now, we sort andselect the styles we want with the mouse, and a few minutes later we have a professional-looking range book. Along with the efficiency gains, it makes adifference to the way we're perceived by our retail partners. We can show them the range in a much more appealing way, and it's easier for them to choosestyles they think will sell best and give them a good return.' Garcia Jeans, an international jeans and lifestyle brand, has been able to dramatically reduce the time needed to produce its collection books with VisualRetailing solutions. It also uses the products to design the layouts of its stores and franchise shops throughout Europe. 'What we needed was for us to be able to use pictures to communicate the relevant content.
Written instructions and product lists were completelyunsuitable for this.VR was finally chosen as the preferred supplier, which was down to the company's better presentation and product knowledge. The decision went in VR'sfavour on technical grounds too, as the system could be connected more easily to K&L's ERP system.' German fashion chain K&L, headquartered in Weilheim, near Munich. As a vertically integrated retailer, K&L want to have tight control over thewhole value chain, from concept to consumer. Collections are developed locally, manufactured remotely and promoted to customers using K&L's ownmarketing concepts.The final step in this whole process is communication with its branches and making certain the original concept is implemented in aconsistent manner across all 57 stores. 'We're very pleased with Mockshop. It produces clear and highly professional shop layouts that are really easy for our shop sales staff to follow - andthat gives M&S Mode a unified brand image in all our retail outlets throughout Europe.'
Netherlands-based M&S Mode has selected Mockshop and Sampleroom to streamline key processes, including visual merchandising (VM), product rangevisualisation, and product photography. M&S Mode has been using the solutions since September 2010 and is already benefiting from the significant timeand cost savings they deliver. The team was particularly impressed by Mockshop's clear and professional visualisation, making it easier for them to adviseand instruct on-site staff in their shops on the required layouts.Headquartered in Amsterdam, M&S Mode specialises in on-trend womenswear in a wide range of sizes and has around 450 stores in the Netherlands, Belgium,France, Germany and Spain. 'Our store merchandising documents are now visual planograms instead of lists of numbers and written instructions, our range catalogues are visual insteadof being spreadsheet print outs and, internally, we can see our ranges and retail propositions visually. Literally we can see it all at a glance.
Best Planogram Software
VR madeall of these pictures by assembling:. 3D hanging and folding merchandise from a simple photo or sketch of the product. Importing the images of the POS material. Building the furniture so that it could be configured just like the real O'Neill fixturesFrom these components we can now build presentations every month, by theme or all at once. Now visual merchandisers and sales reps across Europe arediscovering and enjoying the power and simplicity of VR. We are now producing 40 planograms per week instead of two! That's a 2,000% productivitygain!The sales calls are now achieving much more in a much shorter period of time.
This is something that O'Neill desperately needed because we are moving tomore collections and deliveries per year. Our designers also use VR in the development stage. By using VR to visually analyse the range, they can fill thegaps and get balance in the collection at an early stage'.O'Neill invented the neoprene wetsuit in 1952 and is now Europe's leading manufacturer of functional and lifestyle surf / snowboard sports and casual wear.Annually our designers create over 2,500 styles that are sold in 35 countries, 400 'shop in shops' and 20 O'Neill stores. 'The Mockshop and StyleShoots solutions are easy to use and help us to make significant time and cost savings in our visual merchandising and photographyprocesses.' S.Oliver, a leading German-based fashion and lifestyle brand.
S.Oliver and is one of Europe's biggest fashion and lifestyle companies with an internationalworkforce of 5500 people. S.Oliver products can be found in over 30 countries all over the world.The company implemented the Mockshop solution in December2008 and has since been able to harmonise the layout and branding of its collections at the point of sale. In addition, the company has integrated Mockshopwith its corporate ERP system to support faster communications and processes between headquarters and the shop floor in the future. 'Until early 2007 we had been using a graphics program for the visual merchandising.
But there has been a disadvantage: We had no way of evaluating whethershop staff could follow our instructions, nor whether a certain layout was working well for us. Mockshop has changed this and makes planning, communicatingand merchandising far quicker and easier for our more than 1200 stores across Europe.' Takko uses Mockshop to quickly and easily merchandise its stores and communicate product presentation instructions to all its shop staff. In the eighteenmonths Takko has been using the visual merchandising software, the company has achieved significant cost and time savings in the merchandising andcommunications process.Founded in 1982 and headquartered in Telgte, Germany, Takko is one of Europe's leading fashion discounters. The company currently operates 1,208 stores, ofwhich 905 are located in Germany, and employs some 10,000 people worldwide. Outside Germany, Takko has a rapidly growing international presence with 254stores in Austria, Belgium, the Czech Republic, Hungary, the Netherlands, Poland, Rumania, Slovakia and Switzerland.
The company also operates 13 storesvia franchise agreements in Slovenia, Lithuania, Estonia and Latvia. VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, imagewear, sportswear and contemporary apparelbrands. Its principal brands include Wrangler, Lee, Riders, The North Face, Vans, Reef, Eagle Creek, Eastpak, JanSport, Napapijri, Nautica, Kipling, JohnVarvatos, 7 For All Mankind®, lucy®, Majestic®, Lee Sport and Red Kap. Creek®, Lee Sport®, Majestic® and Red Kap®.During VF Europe's product evaluations, it found that teams can collaborate and communicate more easily using Mockshop because it focuses on visuals ratherthan text, charts, and numbers. VF Europe can now ensure that shop-in-shop staff are utilizing the available retail space as efficiently as possible. TheMockshop solution also helps cut the costs of producing and sending sales books to staff in retail outlets.
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